In the last five years the number of smartphones and new portable devices like tablets etc. as well as the amount of data they use have increased greatly along with rapid progress in video delivery through the Internet. Entering an era of high definition video delivered through the Internet to smart devices, consumers expect to reduce mobile data cost, cache/download time, and storage space consumption while enjoying better image quality.
RealNetworks faced these new needs of the modern smartphone users squarely and developed a new technology called RealMediaTM HD that addresses those needs in a smart and swift manner.
RealMedia HD fast facts
Higher compression efficiency, exceptional image quality, faster encoding time and lower costs
RealMedia HD delivers exceptional image quality for a high-definition experience on mobile devices – giving viewers high quality video over the Internet on their choice of devices. RealMedia HD technology increases compression efficiency by 30 to 45% vs. H.264 to free up device storage while providing a high-definition image, increasing transmission efficiency and lowering data costs.
Key benefits of RealMedia HD
1) Chipset manufacturers enjoy
• Highly scalable technology – RealMedia HD is easily scaled to leverage accelerated hardware evolvement
• Forward compatibility – Integrate once, chipsets can support future upgrades of RealMedia HD
• Cost savings significant with use of existing hardware
2) Streaming vendors enjoy
• Significant bandwidth cost saving
• Faster encoding time allowing quick-to-market content release for streaming vendors to outperform their rival who offer similar content
• Effortless integration with players/apps
• Lower CPU usage and battery consumption versus H.265
• Devices with RealMedia HD SDK integrated can play RMHD videos via software decoding – helping solve hardware fragmentation issues streaming vendors facing.
3) OEMs enjoy
• Backward compatibility – With RealMedia HD SDK integrated, users could playback huge amount of existing RMVB content on their devices
• Effortless integration with players/apps
• Lower CPU usage and battery consumption versus H.265
• Devices with RealMedia HD SDK integrated can play RMHD videos via software decoding.
4) Users enjoy
• Shorter cache/download time with reduced data costs versus H.264
• Higher image quality with lower storage needs versus H.264
• Lower battery consumption for longer viewing time versus H.265